GRAMEDIA REACHES OUT TO ITS CUSTOMERS BY TRANSFORMING IMAGINATIONS & INSPIRATIONS TO LIFE. IDEAS OF HOW A BOOKSTORE IS REDEFINED BEYOND STORIES AND KNOWLEDGE.
A strategic intent to build one umbrella that voices out shared inspiration for an efficient and optimum growth in the future.
A strategic intent to build one umbrella that voices out shared inspiration for an efficient and optimum growth in the future. By upholding diversification initiatives, Gramedia is ready to embrace a wider audience with lifestyle offerings and experiential store.
Transform Gramedia’s current brand strategy to remain relevant and strong in the ever-changing market beyond books.
The brand shifts to a more dynamic positioning of “Transforming Your Ideas” to enable creative thinking flow freely beyond imagination. More than simply book-selling, Gramedia provide contents that live out from the shelves, spark your inspiration and cater to the need for ideas to thrive.