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FEATURED CASES

EPICENTRUM
MESA HOTEL & RESORTS
ISKANDAR MALAYSIA
SMARTFREN
BERAU ENERGY
FIFGROUP
CENTURY HEALTHCARE
THE STONES HOTEL

BRAND RELAUNCH

CELEBRATING FIFGROUP BUSINESS EXPANSION WITH A NEW BRAND IDENTITY AND EXPRESSION TO STRENGTHEN BRAND LEADERSHIP IN THE ASIAN MOTORCYCLE RETAIL AND MULTI FINANCE MARKET.

Leveraging Astra's Strong Brand Image and Performance under One Umbrella Group.

Synergizing the strong parent brand image and presence with its subsidiaries, FIFGROUP's strategic business expansion aims to capitalize greater opportunities in the middle market segment. Thereby, building and aligning a solid link require a comprehensive and holistic brand transformation strategy.

 

A Better Life with Imprinted Commitment, Customer Focus & Customization.

The transformation reveals a new umbrella brand, FIFGROUP, that embraces and links both the newly-formed name FIFASTRA (Honda motorcycle financing) and SPEKTRA (multi financing solutions for electronics and home appliances) with their new shared vision and brand essence "Better Life, Better Future".

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BRAND NEWS

SELF INDULGENCE IN THE ULTIMATE LUXURY AT MESA HOTELS AND RESORTS.

Mesa symbolizes the height of experiences and quality of life elevation.

Among a saturated market where people crave for a luxurious indulgence, Mesa Hotels and Resorts transcend people to the world of opulence through an anthology of signature experiences that are distinct to each of its leisure collections. Carved deep within an environment that allures and indulges people, Mesa Hotels and Resorts aim to inspire and elevate lives in many different ways.

BRAND NEWS

CHOOSE YOUR POTION AND SPARK YOUR LIFE AT A VIBRANT LUXURIOUS HOSPITALITY BRAND.

Sparking people's life with unexpected experiences that unleash their true charm.

Embarking from an ideology that a stone becomes valuable not only due to its inherent beauty, The Stones hotel embraces its endeavor in setting off vibrant sparks. Firstly located in Legian, Bali, the hotel stands out among competition by being a lifestyle brand designed to reflect the lively and creative spirit of the modern era. Feel awakened and unleash the flawless sparkling charm of yours.

BRAND NEWS

EPICENTRUM IS THE EPICENTER OF YOUR LIFE! LIVE, WORK, PLAY AND INVEST IN EPICITY.

Bringing forward urban lifestyle and creative environment within one integrated area.

Located in the heart of Indonesia's capital city within strategic business district, Rasuna Epicentrum aspires to become the creative capital of Jakarta. Four main human aspirations drive the brand to offer an integrated and holistic environment experience; the essential of living, the enthusiasm of working, the refreshing leisure, and the beneficial investment.

BREAKING THE MOLD AL IJARAH

ENTERING A SHARIA MARKET WITH DYNAMIC BRAND STRATEGY AND EXPRESSION.

Bold and strategic transformation with aggressive move in branching out to retail finance market.

Entering a competitive sharia multi-finance market needs more than a distinctive brand identity with vibrant and dynamic brand expressions. It must embark from a great brand strategy that complements its business objectives to win consumers’ choice at point of purchase. The rebranding of Al Ijarah marked the business’ transformation to branch out from corporate to consumer financing.

BREAKING THE MOLD SMARTFREN

LIFE-ELEVATING, LIFE-ENRICHING & LIFE-CHANGING COMMUNICATION SOLUTIONS.

The rebranding of Indonesia's leading and award winning CDMA-based telecommunication.

When the leading data communication provider company merged with experienced voice communication player, their united brand fortes under one distinct brand idea with dynamic revolving brand identity and system pronounces their new brand direction: offering customers life-elevating, life-enriching and life-changing smart communication solutions and brand experiences. 

BREAKING THE MOLD BANK PUNDI

STRATEGICALLY LAUNCHING A BREAKTHROUGH RETAIL BANKING BRAND.

Breaking the mold with revolving brand identity and expression to take brand leadership in SME banking market.

Addressing and embracing a widely diverse SME and Micro Financing consumers, Bank Pundi strategically enters a highly competitive retail banking market with a brand strategy and positioning that dynamically expresses its consumer focus using a breakthrough revolving brand identity and expression system with one singular brand voice: partnership, diversity, prosperity.

FEATURED BRANDING CASE STUDY

THE PROMISE OF BETTER ENERGY FOR A BRIGHTER FUTURE WITH BERAU ENERGY BRAND REBIRTH.

The new brand speaks boldly of its promise for a brighter future by placing strong emphasis on corporate social responsibility.

Berau's brand vision articulates the new business' direction and intent along with well-defined brand missions underlining their strategy in developing better and more responsible energy. Their commitment to a greater role in corporate social responsibilities emerges from "Enabling a better life through exponential energy transformation".

FEATURED BRANDING CASE STUDY

AN ASSURANCE BRAND CENTERING AROUND ITS PEOPLE, PARTNERS AND CUSTOMERS.

Advancing people's lives everyday with a brand new assurance business to stand above the crowd.

The rebranding of a leading assurance brand with long-standing history in Indonesia gives the brand a new name and identity that distinctively stands above the crowd with a fresh, modern and international brand expression look and feel that speaks one clear brand voice: Advancing People’s Lives Everyday.

FEATURED BRANDING CASE STUDY

BUSINESS AND BRAND EXPANSION FROM INDONESIA'S LARGEST BANKING INSTITUTION.

Partnering with the largest bank in Indonesia to launch a new, modern and insightful retail Sharia brand.

In light of the proliferation market of Sharia banking and the ever-growing population of Indonesia, Bank Rakyat Indonesia (BRI), the largest bank in the country with over 6000 branches, plans to position its Sharia-based business unit as an independent and modern retail bank. Empowered by its brand strategy, BRI's Sharia line is ready to advance the future.

BUSINESS TALKSHOW

TUNE IN FOR WEEKLY BRAND AND BUSINESS TALK SHOW AT RADIO SONORA 92FM.

MakkiMakki business talk show discusses harnessing the power of strategic brand and branding in business practices.

For the last two years MakkiMakki, in strategic partnership with Radio Sonora 92Fm and TeliosTV, explores the role of strategic brand and branding in day-to-day business practices. Our managing director, Sakti Makki, invites business professionals and brand managers to discuss their role in harnessing the power and benefit of strategic brand management. Amongst those featured are the CEO of Al Ijarah, BRISyariah, ASTEC, SmartFren and IDEOSOURCE. Tune in to Sonora Radio 92FM for our weekly discussions in the ever-increasing importance of brand and branding.

BRAND KNOWLEDGE CENTER

CHALLENGING ETHICAL BOUNDARIES FACED BY PHARMACEUTICAL BRANDS.

Enriching and empowering Kalbe for brand managers to find answers in reaching out to consumers.

While most companies are up against the ever-increasing challenges in building and growing their brands, some face more uphill battles than others. Pharmaceutical companies are striving to find breakthroughs in being able to reach and talk to their consumers without relying completely on the role of healthcare professionals and pharmacies in promoting their brands. In this year-long capacity building program with Kalbe’s brand managers, the key task is to identify deeper insights in finding opportunities to communicate their brands to foster favorable consumer pulls.

AWARD WINNING

SMARTFREN BRAND CASE STUDY WINS THE 2012 REBRAND 100® GLOBAL AWARDS.

Challenging mainstream brand identity in the communication and information market leads to an award winning achievement.

MakkiMakki is pleased to share the good news that SmartFren is one of the winning brand case studies during the 2012 REBRAND 100® Global Awards. REBRAND™ as the world's leading platform for effective brand transformations and the first and most respected juried recognition for repositioned brands features SmartFren as a winning case with a revolving brand identity in the world of communication and information. Presenting case studies over 36 countries, REBRAND™ embraces a panel of international business, marketing and design executives to jury the competition.

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