CELEBRATING FIFGROUP BUSINESS EXPANSION WITH A NEW BRAND IDENTITY AND EXPRESSION TO STRENGTHEN BRAND LEADERSHIP IN THE ASIAN MOTORCYCLE RETAIL AND MULTI FINANCE MARKET.
Leveraging Astra's Strong Brand Image and Performance under One Umbrella Group.
Synergizing the strong parent brand image and presence with its subsidiaries, FIFGROUP's strategic business expansion aims to capitalize greater opportunities in the middle market segment. Thereby, building and aligning a solid link require a comprehensive and holistic brand transformation strategy.
A Better Life with Imprinted Commitment, Customer Focus & Customization.
The transformation reveals a new umbrella brand, FIFGROUP, that embraces and links both the newly-formed name FIFASTRA (Honda motorcycle financing) and SPEKTRA (multi financing solutions for electronics and home appliances) with their new shared vision and brand essence "Better Life, Better Future".