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FEATURED CASES

EMP
LOKA
NUSAMIL
NUSARISH
INNOVATE
INFOMEDIA
MESA HOTEL & RESORTS
SMARTFREN
FIFGROUP
CENTURY HEALTHCARE
THE STONES HOTEL

BRAND LAUNCH

A LOCAL LIFESTYLE RETAIL THAT FOCUSES ON DELIVERING DAILY ENGAGING EXPERIENCES TO ITS PREMIUM CUSTOMERS, SEEKS TO SPEARHEAD THE SUPERMARKET COMPETITION.

Mapping opportunities, addressing challenges and target experiential lifestyle.

When a brand decides to expand its empire upon a new journey, growth acceleration beyond business profitability is of paramount importance. Under the subsidiary of one of the biggest companies in the country, Tiara Marga Trakindo, Mahadasha has deemed it essential to offer an array of lifestyle retail brands in addition to its main business in the coal and mining industry. This expansion also aims to boost the national economic growth.

 

Engaging experiences every day with excitement beyond imagination & vibrant solutions.

An integrated offering to excite people’s lives every day by providing high quality, distinctive, memorable & engaging lifestyle experiences. The newly launched lifestyle brand bears a name that refers to a world full of inspirational sparks, LOKA. It embraces the spirit of engaging experiences & excitement when handling customers on a daily basis that is reflected through the use of 7 vibrant revolving identity & dynamic implementation.

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BRAND NEWS

THE TRUE MEANING OF SUCCESS BY STRATEGICALLY EMPOWERING BUSINESS PROCESS.

Infomedia initiates to spreading its success through Business Process Management services.

The current economic condition has made the role of BPM more significant. Infomedia leads it’s partners to success through the brand’s unrivalled capabilities that empowers corporations’ business process. By upholding the value of synergy & partnership, Infomedia delivers excellence through its extensive BPM services to help business thrive and reach its maximum potential.

BRAND NEWS

FEEL THE FREEDOM OF HAVING EVERYTHING WITHIN REACH & REDEFINE YOUR FUTURE.

Innovate stands as the beacon of global innovation in the technological field.

As part of one of the biggest groups in the country, Innovate embarks on a journey to bring the world closer to you, and you to the world. Its recently launched brand offers fiber-to-the-home services that ease people in obtaining information and entertainment, from anywhere at anytime and stands strong to mark a new milestone of the country’s technological development, and redefine your future.

 

BRAND NEWS

NURTURING & EMPOWERING PEOPLE TO LIVE A WELLNESS-CENTERED LIFE.

Decades of prosperous growth have only motivated Century to reach higher milestones.

The transformation of ‘Healthcare’ into ‘Wellness Center’ is a denotation for the brand’s new central idea: ‘your wellness is our wellspring’. Century believes in the magnitude of wellness. The brand is committed in nurturing people’s physical & emotional health – so that they can pursue their life’s objectives better and turns the society to a more qualified state in the near future.

 

 

 

 

BREAKING THE MOLD AL IJARAH

ENTERING A SHARIA MARKET WITH DYNAMIC BRAND STRATEGY AND EXPRESSION.

Bold and strategic transformation with aggressive move in branching out to retail finance market.

Entering a competitive sharia multi-finance market needs more than a distinctive brand identity with vibrant and dynamic brand expressions. It must embark from a great brand strategy that complements its business objectives to win consumers’ choice at point of purchase. The rebranding of Al Ijarah marked the business’ transformation to branch out from corporate to consumer financing.

BREAKING THE MOLD SMARTFREN

LIFE-ELEVATING, LIFE-ENRICHING & LIFE-CHANGING COMMUNICATION SOLUTIONS.

The rebranding of Indonesia's leading and award winning CDMA-based telecommunication.

When the leading data communication provider company merged with experienced voice communication player, their united brand fortes under one distinct brand idea with dynamic revolving brand identity and system pronounces their new brand direction: offering customers life-elevating, life-enriching and life-changing smart communication solutions and brand experiences. 

BREAKING THE MOLD BANK PUNDI

STRATEGICALLY LAUNCHING A BREAKTHROUGH RETAIL BANKING BRAND.

Breaking the mold with revolving brand identity and expression to take brand leadership in SME banking market.

Addressing and embracing a widely diverse SME and Micro Financing consumers, Bank Pundi strategically enters a highly competitive retail banking market with a brand strategy and positioning that dynamically expresses its consumer focus using a breakthrough revolving brand identity and expression system with one singular brand voice: partnership, diversity, prosperity.

FEATURED BRANDING CASE STUDY

THE PROMISE OF BETTER ENERGY FOR A BRIGHTER FUTURE WITH BERAU ENERGY BRAND REBIRTH.

The new brand speaks boldly of its promise for a brighter future by placing strong emphasis on corporate social responsibility.

Berau's brand vision articulates the new business' direction and intent along with well-defined brand missions underlining their strategy in developing better and more responsible energy. Their commitment to a greater role in corporate social responsibilities emerges from "Enabling a better life through exponential energy transformation".

FEATURED BRANDING CASE STUDY

AN ASSURANCE BRAND CENTERING AROUND ITS PEOPLE, PARTNERS AND CUSTOMERS.

Advancing people's lives everyday with a brand new assurance business to stand above the crowd.

The rebranding of a leading assurance brand with long-standing history in Indonesia gives the brand a new name and identity that distinctively stands above the crowd with a fresh, modern and international brand expression look and feel that speaks one clear brand voice: Advancing People’s Lives Everyday.

FEATURED BRANDING CASE STUDY

BUSINESS AND BRAND EXPANSION FROM INDONESIA'S LARGEST BANKING INSTITUTION.

Partnering with the largest bank in Indonesia to launch a new, modern and insightful retail Sharia brand.

In light of the proliferation market of Sharia banking and the ever-growing population of Indonesia, Bank Rakyat Indonesia (BRI), the largest bank in the country with over 6000 branches, plans to position its Sharia-based business unit as an independent and modern retail bank. Empowered by its brand strategy, BRI's Sharia line is ready to advance the future.

BUSINESS TALKSHOW

TUNE IN FOR WEEKLY BRAND AND BUSINESS PODCAST AT SONORA AND BRAVA RADIO.

MakkiMakki business talk show discusses harnessing the power of strategic brand and branding in business practices.

For the last two years MakkiMakki, in strategic partnership with Radio Sonora 92 FM, Brava Radio 103.8 FM and TeliosTV, explores the role of strategic brand and branding in day-to-day business practices. Our managing director, Sakti Makki, invites business professionals and brand managers to discuss their role in harnessing the power and benefit of strategic brand management. Amongst those featured are the CEO of Al Ijarah, BRISyariah, ASTEC, SmartFren and IDEOSOURCE. Tune in to Sonora Radio 92FM and Brava Radio 103.8 FM for our weekly discussions in the ever-increasing importance of brand and branding.

BRAND KNOWLEDGE CENTER

CHALLENGING ETHICAL BOUNDARIES FACED BY PHARMACEUTICAL BRANDS.

Enriching and empowering Kalbe for brand managers to find answers in reaching out to consumers.

While most companies are up against the ever-increasing challenges in building and growing their brands, some face more uphill battles than others. Pharmaceutical companies are striving to find breakthroughs in being able to reach and talk to their consumers without relying completely on the role of healthcare professionals and pharmacies in promoting their brands. In this year-long capacity building program with Kalbe’s brand managers, the key task is to identify deeper insights in finding opportunities to communicate their brands to foster favorable consumer pulls.

AWARD WINNING

SMARTFREN BRAND CASE STUDY WINS THE 2012 REBRAND 100® GLOBAL AWARDS.

Challenging mainstream brand identity in the communication and information market leads to an award winning achievement.

MakkiMakki is pleased to share the good news that SmartFren is one of the winning brand case studies during the 2012 REBRAND 100® Global Awards. REBRAND™ as the world's leading platform for effective brand transformations and the first and most respected juried recognition for repositioned brands features SmartFren as a winning case with a revolving brand identity in the world of communication and information. Presenting case studies over 36 countries, REBRAND™ embraces a panel of international business, marketing and design executives to jury the competition.

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