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CENTURY HEALTHCARE

YOUR WELLNESS FIRST

LEAPING FORWARD, CENTURY HEALTHCARE COMMENCES A HOLISTIC BRAND REJUVENATION WITH A COMMITMENT TO PEOPLE’S HEALTH AND HAPPINESS, EMBEDDING WELLNESS INSIDE OUT.

 

BRANDING SCENARIO
DECADES OF PROSPEROUS GROWTH HAVE ONLY MOTIVATED CENTURY HEALTHCARE TO REACH HIGHER MILESTONES.

The year 2013 and future challenge has become a robust spur for the brand’s rejuvenation.

This happens in unison with Century Healthcare’s business intentions regarding its products and future plans. To best chaperone the new objectives, MakkiMakki is appointed to strengthen its core values and make holistic revitalization based on the brand’s new central idea.

BRANDING CHALLENGE
BEING AMONG THE EVER-GROWING INDUSTRY OF HEALTH AND BEAUTY, THE BRAND REQUIRES EMOTIONAL BRAND DISTINCTION.

A distinction that redefines how the brand ought to behave, express and communicate while remaining relevant.

Following this, MakkiMakki has to come up with strategic extensions that include brand’s architecture development, brand’s identity, naming and internal code of conduct, before framing the communication roadmap to best present the brand in front of their target audience.

BRANDING SOLUTION
THE NEW BRAND IS A DENOTATION FOR A NEW THINKING WITHIN THE DRUGSTORE INDUSTRY: YOUR WELLNESS IS OUR WELLSPRING.

The new brand identity speaks of its devoir in health and happiness, while its bold strategy adheres to future success.

Inspired from water drops, the sun as the source of living, and seven backbone spines which all function as human’s protector and support, Century Wellness Center indicates a new beginning of the brand, a fundamental base for its bright business plan in the upcoming years.

MAKKIMAKKI STRATEGIC
BRANDING CONSULTANT

HANG JEBAT III NO.5
Jakarta 12120
Indonesia

T +6221 722 7762
F +6221 722 8516

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