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TECHNOLOGY THAT CHANGE YOUR LIFE

BREAKING THE CONVENTION FOR ONE OF THE BIGGEST TELECOMMUNICATION INTEGRATED SOLUTIONS IN THE COUNTRY, MORA QUATRO MULTIMEDIA, WITH THE UNDERLYING POWER OF BRANDS AND BRANDING.

BRANDING SCENARIO
SYNCHRONIZING NEW TECHNOLOGY DEVELOPMENTS WITH MARKET MATURITY TO BREAK THE CLUTTER AMONG GLOBAL INNOVATION.

PT Mora Quatro Multimedia stands as an icon of technology and innovation that will bring about great changes for the future.

Previously offering telecommunication solutions with breakthrough technologies, its business objectives are applied into new product research and development. The company feels the urge to define a central idea for their upcoming brand, hence MakkiMakki's task is to equip the newly launched product with strong and solid strategy that will further equip the brand to have strong presence.

BRANDING CHALLENGE
AS PART OF A GROUP OF BRANDS, THE CHALLENGE LIES IN REACHING FUTURE ACCELERATION WHILE STAYING RELEVANT TO THE AUDIENCE.

Future technology, as complicated as it may seem, is to be seen as simple, as well as life-changing-and-enriching experience.

Answering such challenges has thus brought MakkiMakki upon the realization to bring forward the importance of brands and branding. The latter strategy address challenges that originate from the industry, market, consumers and competing environment in terms of telecommunication technological development. These three perspectives provide various insights to what is needed in order to sharpen our brand strategy.

BRANDING SOLUTION
REDEFINING THE FUTURE BECOMES A STRIKING CENTRAL IDEA FOR THE NEWLY NAMED BRAND, INNOVATE, IN PROVIDING FIBER TO THE HOME SERVICES.

A technology that within an arm reach enables both residential and corporate consumers to enjoy an integrated internet solution.

The central idea becomes a strong focus during the brand's implementation to naming and identity development. The notion that fiber-to-the-home services enable people to change the way they live, comes as a eureka moment, thus triggering for other ideas to develop. Accompanied with the name -Innovate, it clearly refers to a brand that will go beyond the convention when dealing with telecommunication innovations.

MAKKIMAKKI STRATEGIC
BRANDING CONSULTANT

HANG JEBAT III NO.5
Jakarta 12120
Indonesia

T +6221 722 7762
F +6221 722 8516

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