ENTERING A COMPETITIVE SHARIA MULTI-FINANCE MARKET REQUIRES MORE THAN A DISTINCTIVE BRAND IDENTITY WITH VIBRANT AND DYNAMIC BRAND EXPRESSIONS, IT MUST EMBARK FROM A GREAT BRAND STRATEGY.

One that complements business objectives with on-target positioning to capture and win consumers' choice at point of purchase. The rebranding of Al Ijarah marks the business' bold transformation and aggressive move to branch out from corporate to consumers financing and make great brand impacts in the process.