logo-makki-makki

STRATEGIC BRANDING CONSULTANT
STRATEGIC BRANDING CONSULTING   BRANDING CASES   MAKKIMAKKI   GLOBALNETWORK     twitter-makki-makki facebook-makki-makki pinterest-makki-makki linkedin-makki-makki

FEATURED CASES

TRAKINDO
MITRA KELUARGA
GRAMEDIA
EMP
LOKA
INFOMEDIA
SMARTFREN
FIFGROUP
CENTURY HEALTHCARE

ADVANCING YOU FORWARD

TRAKINDO BRAND TRANSFORMATION MARKS A NEW ERA FOR THE BRAND TO LEVERAGE ITS STRENGTHS AND CAPABILITIES, GUIDED BY THE NOTION OF ADVANCEMENT TO ITS PEOPLE, CUSTOMERS, PARTNERS AND SOCIETY.

BRANDING SCENARIO
OVER THE PAST 40 YEARS, TRAKINDO UTAMA HAS BEEN SETTING THE BAR WITHIN THE HEAVY MACHINERY INDUSTRY; ADVANCING MORE INDONESIANS TO CONQUER GLOBAL COMPETITION WITH PRIDE.

As the sole distributor of one of the strongest global heavy machinery manufacturers, Caterpillar; it is essential for Trakindo to offer a top-notch service to withstand the superior capacity of their products.

To be able to offer outstanding services throughout its 60 branches, Trakindo has to first begin by enculturating its 6000 employees with one brand spirit that grows the brand from the inside out; before growing their business bigger and stronger, while building loyalty beyond reason.

BRANDING CHALLENGE
AS A LARGE-SCALE COMPANY WITH MORE THAN 6,000 EMPLOYEES TO MANAGE, THE CHALLENGE LAYS IN BUILDING ONE SPIRIT POWERFUL ENOUGH TO DRIVE TRAKINDO BRAND FROM THE INSIDE-OUT.

In the heavy machinery distributor industry where service plays an equally important role as products, mindshare needs to be shaped through one singular and powerful brand voice to the brand audience.

Not only tangible market share, brands in the B2B service industry need to build the intangible mindshare. The rise and fall of the energy industry also is a major factor that determine the sustainability of the business, hence it is imperative for Trakindo to build a solid brand to remain relevant among its stakeholders.

BRANDING SOLUTION
AN IN-DEPTH CHANGE MANAGEMENT STRATEGY DRIVEN BY THE CREDO OF ADVANCEMENT AS THE SPIRIT, DRIVER, NAVIGATOR AND DESTINATION THAT SHALL BRINGS TRAKINDO ONE STEP FORWARD.

From day one, Trakindo’s core principles have been encapsulated the underlying spirit to always go the extra mile in order to maximize their audiences’ capacity and capability to advance people forward.

The proposed solution is to strengthen the elemental spirit under the notion of ‘Advancing You Forward’ before maximizing the brand impact from Trakindo and Caterpillar, by amalgamating both of the brands’ platforms, strategies, and positionings as one coherent strategy – ‘We Are Advancing You Forward, because we are Built For It’. 

MAKKIMAKKI STRATEGIC
BRANDING CONSULTANT

HANG JEBAT III NO.5
Jakarta 12120
Indonesia

T +6221 722 7762
F +6221 722 8516

General Inquiry

©2013 MAKKIMAKKI
ALL RIGHTS RESERVED