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FEATURED CASES

TRAKINDO
MITRA KELUARGA
GRAMEDIA
EMP
LOKA
INFOMEDIA
SMARTFREN
FIFGROUP
CENTURY HEALTHCARE

TRANSFORMING YOUR IDEAS

GRAMEDIA REACHES OUT TO ITS CUSTOMERS BY TRANSFORMING IMAGINATIONS & INSPIRATIONS TO LIFE. IDEAS OF HOW A BOOKSTORE IS REDEFINED BEYOND STORIES AND KNOWLEDGE.

BRANDING SCENARIO
A STRATEGIC INTENT TO BUILD ONE UMBRELLA BRAND THAT VOICES OUT SHARED ASPIRATION FOR AN EFFICIENT AND OPTIMUM GROWTH IN THE FUTURE.

By upholding diversification initiatives, Gramedia is ready to embrace a wider audience with lifestyle offerings and experiential store.

Existing retail and publishing business model offer a value proposition that stands for a complete array of products. These initiatives need to be united under a solid brand and business strategy so as to breath the new essence consistently.

BRANDING CHALLENGE
AS THE NUMBER OF LOCAL BOOKSTORES DWINDLE, THE MARKET FACES GLOBAL INVASION WITH A RISING INTEREST IN IMPORTED BOOKS AND EXPERIENCE.

Furthermore, consumers across the archipelago behave and require different needs, thus affecting the various format offered by Gramedia.

MakkiMakki is to provide and strategize an aligned brand spirit to be perceived equally among a vast consumer scheme, while conveying consistent messages that build up the intended brand perception among its targeted audience through a distinct identity.

BRANDING SOLUTION
TRANSFORM GRAMEDIA’S CURRENT BRAND STRATEGY TO REMAIN RELEVANT AND STRONG IN THE EVER-CHANGING MARKET BEYOND BOOKS.

The brand shifts to a more dynamic positioning of “Transforming Your Ideas” to enable creative thinking flow freely beyond imagination.

More than simply book-selling, Gramedia provide contents that live out from the shelves, spark your inspiration and cater to the need for ideas to thrive. To support the thinking, the new identity is constantly evolving in ways it never has done before.

MAKKIMAKKI STRATEGIC
BRANDING CONSULTANT

HANG JEBAT III NO.5
Jakarta 12120
Indonesia

T +6221 722 7762
F +6221 722 8516

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