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Case Studies
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BANK PUNDI

ADDRESSING AND EMBRACING A WIDELY DIVERSE SME AND MICRO FINANCING CONSUMERS, BANK PUNDI STRATEGICALLY ENTERS A HIGHLY COMPETITIVE RETAIL BANKING MARKET WITH A DYNAMIC BRAND STRATEGY AND POSITIONING.

The brand vibrantly expresses its consumer focus using a breakthrough revolving brand identity and expression system with one singular brand voice: partnership, diversity and prosperity.

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