TRAKINDO BRAND TRANSFORMATION MARKS A NEW ERA FOR THE BRAND TO LEVERAGE ITS STRENGTHS AND CAPABILITIES, GUIDED BY THE NOTION OF ADVANCEMENT TO ITS PEOPLE, CUSTOMERS, PARTNERS AND SOCIETY.
FEATURED CASES
TUGU INSURANCEADVANCING YOU FORWARD
TRAKINDO BRAND TRANSFORMATION MARKS A NEW ERA FOR THE BRAND TO LEVERAGE ITS STRENGTHS AND CAPABILITIES, GUIDED BY THE NOTION OF ADVANCEMENT TO ITS PEOPLE, CUSTOMERS, PARTNERS AND SOCIETY.
As the sole distributor of one of the strongest global heavy machinery manufacturers, Caterpillar; it is essential for Trakindo to offer a top-notch service to withstand the superior capacity of their products.
To be able to offer outstanding services throughout its 60 branches, Trakindo has to first begin by enculturating its 6000 employees with one brand spirit that grows the brand from the inside out; before growing their business bigger and stronger, while building loyalty beyond reason.
In the heavy machinery distributor industry where service plays an equally important role as products, mindshare needs to be shaped through one singular and powerful brand voice to the brand audience.
Not only tangible market share, brands in the B2B service industry need to build the intangible mindshare. The rise and fall of the energy industry also is a major factor that determine the sustainability of the business, hence it is imperative for Trakindo to build a solid brand to remain relevant among its stakeholders.
From day one, Trakindo’s core principles have been encapsulated the underlying spirit to always go the extra mile in order to maximize their audiences’ capacity and capability to advance people forward.
The proposed solution is to strengthen the elemental spirit under the notion of ‘Advancing You Forward’ before maximizing the brand impact from Trakindo and Caterpillar, by amalgamating both of the brands’ platforms, strategies, and positionings as one coherent strategy – ‘We Are Advancing You Forward, because we are Built For It’.
