GRAMEDIA REACHES OUT TO ITS CUSTOMERS BY TRANSFORMING IMAGINATIONS & INSPIRATIONS TO LIFE. IDEAS OF HOW A BOOKSTORE IS REDEFINED BEYOND STORIES AND KNOWLEDGE.
FEATURED CASES
TUGU INSURANCETRANSFORMING YOUR IDEAS
GRAMEDIA REACHES OUT TO ITS CUSTOMERS BY TRANSFORMING IMAGINATIONS & INSPIRATIONS TO LIFE. IDEAS OF HOW A BOOKSTORE IS REDEFINED BEYOND STORIES AND KNOWLEDGE.
By upholding diversification initiatives, Gramedia is ready to embrace a wider audience with lifestyle offerings and experiential store.
Existing retail and publishing business model offer a value proposition that stands for a complete array of products. These initiatives need to be united under a solid brand and business strategy so as to breath the new essence consistently.
Furthermore, consumers across the archipelago behave and require different needs, thus affecting the various format offered by Gramedia.
MakkiMakki is to provide and strategize an aligned brand spirit to be perceived equally among a vast consumer scheme, while conveying consistent messages that build up the intended brand perception among its targeted audience through a distinct identity.
The brand shifts to a more dynamic positioning of “Transforming Your Ideas” to enable creative thinking flow freely beyond imagination.
More than simply book-selling, Gramedia provide contents that live out from the shelves, spark your inspiration and cater to the need for ideas to thrive. To support the thinking, the new identity is constantly evolving in ways it never has done before.
