PARTNERING WITH THE LARGEST FINANCIAL INSTITUTION IN INDONESIA TO LAUNCH A NEW BUSINESS ENTITY OF MODERN, INSIGHTFUL RETAIL SHARIA BRAND FOR A DIVERSE AND COLORFUL INDONESIA

Upon the completion BrandDiagnostiX™, MakkiMakki formulates the brand’s vision and mission, and recommends the three-fold’s 'An Insightful and Accessible Convenience for A Colorful Life' as BRISyariah brand central idea and the business’s centerpiece strategy, an idea comprised of (1) an insightful brand that understands diverse consumers, their insights and how to address them, (2) a highly accessible and convenient brand with the most, and already existing, extensive branches and delivery channels, and (3) a firm believe that everyone is uniquely different and deserves to live a meaningful and colorful life (for a colorful Indonesia). This idea, and by taking advantage of BRI’s already existing and extensive network of branches and delivery channels, will enable the brand to appeal to diverse consumers and instantly be within their arm-reach upon launching the brand in the marketplace.