PROPER AUDITING REQUIRES THE MOST APPROPRIATE MEASUREMENT TECHNIQUE AND TOOLS.
The complex process of building and managing a brand embarks from in-depth brand measurement + analysis. Using BrandDiagnostiX™, MakkiMakki gathers business, brand and consumer insights + foresights, and creatively use them as the foundation in developing the winning brand plan and strategy.
Brand Psychodynamic DiagnostiX™ Understanding the consumers' underlying dynamics in relation to a certain category and the tested brand's.
Brand Corporate Identity DiagnostiX™ Understanding the brand's current condition (vision, mission, brand central idea, brand identity, etc.) to determine future aspirations.
Brand Attidi DiagnostiX™ Understanding consumers' attitude and perceptions toward certain brand, and translate them into meaningful key dimensions which yield a clearer consumers profile and brand-consumer interrelationship.
Brand Appeal DiagnostiX™ Assessing and validating the brand's expression development (brand name and visual identity) by measuring its acceptance among the targeted brand audience.
Brand Essential DiagnostiX™ Understanding the (essential) elements that represent 'sacredness' of a brand through its surface design dissection and the brand personality perception.
Brand Gestalt DiagnostiX™ Assessing and validating the chosen direction in more committed terms (after refinement) against intended brand identity criteria and the design relevance for final design improvements.
Brand Commitment DiagnostiX™ Stimulating the total brand experience as much as possible in order for consumers to decide on their commitment towards the brand.