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TRAKINDO
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INSPIRATIONAL SPARKS

A LOCAL LIFESTYLE RETAIL THAT FOCUSES ON DELIVERING DAILY ENGAGING LIFESTYLE EXPERIENCES TO ITS PREMIUM CUSTOMERS, SEEKS TO SPEARHEAD THE SUPERMARKET COMPETITION.

BRANDING SCENARIO
MAPPING OPPORTUNITIES, ADDRESSING CHALLENGES AND TARGET EXPERIENTIAL LIFESTYLE.

When a brand decides to expand its empire upon a new journey, growth acceleration beyond business profitability is of paramount importance.

Under the subsidiary of one of the biggest companies in the country, Tiara Marga Trakindo, Mahadasha has deemed it essential to offer an array of lifestyle retail brands in addition to its main business in the coal and mining industry. This expansion also aims to boost the national economic growth.

BRANDING CHALLENGE
ENTERING A SATURATED AND COMPETITIVE MARKET WHERE GLOBAL RETAILERS LEAD AND POSSESS MOST OF ITS SHARE.

An ever-evolving competitive outlook will only stand minor chance of survival if business is treated as the sole driver for success in the market.

The Indonesian modern retail scene is thriving yet poses a challenging task when it comes to winning consumers’ heart among existing premium competitions. As a local brand offering innovative grocery solutions, its emergence in Indonesia will have to cater the essence of relevance and distinction.

BRANDING SOLUTION
ENGAGING EXPERIENCES EVERY DAY WITH EXCITEMENT BEYOND IMAGINATION AND VIBRANT SOLUTIONS.

An integrated offering to excite people’s lives every day by providing high quality, distinctive, memorable, and engaging lifestyle experiences.

The newly launched lifestyle brand bears a name that refers to a world full of inspirational sparks, LOKA. It embraces the spirit of engaging experiences and excitement when handling customers on a daily basis that is reflected through the use of seven vibrant revolving identity and its dynamic implementation.

MAKKIMAKKI STRATEGIC
BRANDING CONSULTANT

HANG JEBAT III NO.5
Jakarta 12120
Indonesia

T +6221 722 7762
F +6221 722 8516

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