CHOOSE YOUR POTION AND SPARK YOUR LIFE AT THE STONES, THE EUPHORIC AND LUXURIOUS HOSPITALITY BRAND SETS AT LEGIAN BEACH, BALI. THE STONES IS AUTOGRAPH COLLECTION’S FIRST BOUTIQUE HOTEL IN ASIA WITH MANY TO COME.
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TUGU INSURANCEPREMIUM BOUTIQUE HOSPITALITY
CHOOSE YOUR POTION AND SPARK YOUR LIFE AT THE STONES, THE EUPHORIC AND LUXURIOUS HOSPITALITY BRAND SETS AT LEGIAN BEACH, BALI. THE STONES IS AUTOGRAPH COLLECTION’S FIRST BOUTIQUE HOTEL IN ASIA WITH MANY TO COME.
One of the most prestigous group in the country, OSO Group, is developing a 5-star hotel under The Stones brand.
It is a lifestyle hotel showcasing conceptual design throughout its interior. The hotel's operation is managed by Marriott International as one of its Autograph Collections, an upscale and luxurious independent hotel located in dynamic getaway cities.
Paving the way to build a story behind the brand that generates solid brand platform for The Stones’ future business portfolio.
There is a strong story behind The Stones that build the brand. To support The Stones’ brand and business expansion, a clear brand strategy must be formulated in order to support a well-defined brand architecture to embrace current and future brand portfolio.
Embarking from the brand’s central idea, “Sparks Your Life”, The Stones thrive to become Bali’s leisure hotspot.
By integrating entertainment and hospitality in one compound, The Stones Hotel is becoming more than just a hospitality brand, yet it has become the landmark of Legian’s lifestyle and entertainment center. This is the manifestation of The Stones’ brand promise, “Spark Your Life”.
