REVITALISING AND REPOSITONING THE LEADING YOUTH PERSONNEL CARE BRAND BY SARA LEE INVOLVES A THOROUGH EXERCISE ON BOTH BRAND STRATEGY AND BRAND EXPRESSION AS REFLECTED THROUGH ITS VIBRANT PACKAGING.
CASE STUDIES
RECAPITALSHE COLOGNE
REVITALISING AND REPOSITONING THE LEADING YOUTH PERSONNEL CARE BRAND BY SARA LEE INVOLVES A THOROUGH EXERCISE ON BOTH BRAND STRATEGY AND BRAND EXPRESSION AS REFLECTED THROUGH ITS VIBRANT PACKAGING.
MAKKIMAKKI STRATEGIC
BRANDING CONSULTANT
HANG JEBAT III NO.5
Jakarta 12120
Indonesia
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