REVITALISING AND REPOSITONING THE LEADING YOUTH PERSONNEL CARE BRAND BY SARA LEE INVOLVES A THOROUGH EXERCISE ON BOTH BRAND STRATEGY AND BRAND EXPRESSION AS REFLECTED THROUGH ITS VIBRANT PACKAGING.
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CASE STUDIES
AVRISTSHE COLOGNE
REVITALISING AND REPOSITONING THE LEADING YOUTH PERSONNEL CARE BRAND BY SARA LEE INVOLVES A THOROUGH EXERCISE ON BOTH BRAND STRATEGY AND BRAND EXPRESSION AS REFLECTED THROUGH ITS VIBRANT PACKAGING.
