REVITALISING AND REPOSITONING THE LEADING YOUTH PERSONNEL CARE BRAND BY SARA LEE INVOLVES A THOROUGH EXERCISE ON BOTH BRAND STRATEGY AND BRAND EXPRESSION AS REFLECTED THROUGH ITS VIBRANT PACKAGING.
CASE STUDIES
LA FONTESHE COLOGNE
REVITALISING AND REPOSITONING THE LEADING YOUTH PERSONNEL CARE BRAND BY SARA LEE INVOLVES A THOROUGH EXERCISE ON BOTH BRAND STRATEGY AND BRAND EXPRESSION AS REFLECTED THROUGH ITS VIBRANT PACKAGING.
