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PRESIDENT LUGGAGE AND SUITCASE

REBRANDING A REGIONAL, HERITAGE TRAVELERS’ LUGGAGE AND SUITCASE BRAND BY REVITALIZING ITS BRAND IDENTITY THAT TRANSCENDS "EXPERIENCE THE EXPERIENCE" CENTRAL IDEA THROUGH THE INFINITE P-BRAND IDENTITY.

Strengthening its position as a regional player, President revitalizes its brand identity to express the business’s new strategic objectives. MakkiMakki creates the infinite P brand identity that transcends its “experience the experience” central idea and translates it across wide range applications including designing the brand’s retail shop ambiance using “land, sea and air” travel experience as its theme.

MAKKIMAKKI STRATEGIC
BRANDING CONSULTANT

CILANDAK PERMAI RAYA NO.C11
Jakarta 12430
Indonesia

T +6221 75913986
F +6221 27937499

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