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CASE STUDIES

ISKANDAR MALAYSIA
ROYCO
FRESTEA
PIANELLA
ASTEC
TRADA
EPIC
AL IJARAH MULTIFINANCE
MULTI HARAPAN UTAMA
BERAU ENERGY

BTPN

BTPN’S BUSINESS TRANSFORMATION SPEARHEADS ITS BRAND REVIVAL THAT LEADS TO THEIR CUSTOMER-CENTRIC POSITIONING, FINANCIAL MANAGEMENT AND PRIORITIES AS THE FOCAL POINT OF THE BRAND.

Humility and respect for their customers is the brand’s new central idea and is reflected in the brand’s new identity as translated to its exterior and interior brand experience points. “There’s More To Life” brandline articulates exciting life beyond managing your money.

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