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Case Studies
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CASE STUDIES

MULTI HARAPAN UTAMA
AL IJARAH MULTIFINANCE
HERO SAVE
MANDARAVA
WANGLANG PLAZA
ISKANDAR MALAYSIA
THE STONES HOTEL
NUSAMIL
LOKA
RECAPITAL

BTPN

BTPN’S BUSINESS TRANSFORMATION SPEARHEADS ITS BRAND REVIVAL THAT LEADS TO THEIR CUSTOMER-CENTRIC POSITIONING, FINANCIAL MANAGEMENT AND PRIORITIES AS THE FOCAL POINT OF THE BRAND.

Humility and respect for their customers is the brand’s new central idea and is reflected in the brand’s new identity as translated to its exterior and interior brand experience points. “There’s More To Life” brandline articulates exciting life beyond managing your money.

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