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Case Studies
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CASE STUDIES

AETRA
SKYE
NORTH CELEBES
XIN
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HERO SAVE
ROYCO
INKBLOTDZN
RECAPITAL

PERMATA BANK

CREATING A STRATEGIC RETAIL BRAND FROM THE LARGEST FINANCIAL INSTITUTION MERGER IN THE COUNTRY UNDER THE INDONESIAN BANKING RESTRUCTURING PROGRAM FOR THE CITIZENS' PRECIOUS LIVES.

5 Indonesian banks (Bank Bali, Bank Universal, Bank Prima Express, Bank Patriot and Bank Artamedia) under IBRA (Indonesian banking restructuring program), strategically merges to form a consumer retail bank brand. With the aid of MakkiMakki’s TheBrandQuotient™, the new brand positions the business’s strongest assets (its human resources) and offers consumer-centric-and-driven brand promise under “Life Is Precious” brandline.

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