logo-makki-makki

STRATEGIC BRANDING CONSULTANT
STRATEGIC BRANDING CONSULTING   BRANDING CASES   MAKKIMAKKI   GLOBALNETWORK     twitter-makki-makki facebook-makki-makki pinterest-makki-makki linkedin-makki-makki

CASE STUDIES

ROYCO
GRANDKEMANG
PIANELLA
AETRA
SHE
FRESTEA
SOEWARNA
ACUATICO
KIMIA FARMA
MANDARAVA

PERMATA BANK

CREATING A STRATEGIC RETAIL BRAND FROM THE LARGEST FINANCIAL INSTITUTION MERGER IN THE COUNTRY UNDER THE INDONESIAN BANKING RESTRUCTURING PROGRAM FOR THE CITIZENS' PRECIOUS LIVES.

5 Indonesian banks (Bank Bali, Bank Universal, Bank Prima Express, Bank Patriot and Bank Artamedia) under IBRA (Indonesian banking restructuring program), strategically merges to form a consumer retail bank brand. With the aid of MakkiMakki’s TheBrandQuotient™, the new brand positions the business’s strongest assets (its human resources) and offers consumer-centric-and-driven brand promise under “Life Is Precious” brandline.

MAKKIMAKKI STRATEGIC
BRANDING CONSULTANT

CILANDAK PERMAI RAYA NO.C11
Jakarta 12430
Indonesia

T +6221 75913986
F +6221 27937499

General Inquiry

©2013 MAKKIMAKKI
ALL RIGHTS RESERVED