CREATING A STRATEGIC RETAIL BRAND FROM THE LARGEST FINANCIAL INSTITUTION MERGER IN THE COUNTRY UNDER THE INDONESIAN BANKING RESTRUCTURING PROGRAM FOR THE CITIZENS' PRECIOUS LIVES.

5 Indonesian banks (Bank Bali, Bank Universal, Bank Prima Express, Bank Patriot and Bank Artamedia) under IBRA (Indonesian banking restructuring program), strategically merges to form a consumer retail bank brand. With the aid of MakkiMakki’s TheBrandQuotient™, the new brand positions the business’s strongest assets (its human resources) and offers consumer-centric-and-driven brand promise under “Life Is Precious” brandline.