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CASE STUDIES

NORTH CELEBES
NUSARISH
KIMIA FARMA
ASTEC
ISKANDAR MALAYSIA
BERAU ENERGY
SHE
BANK PUNDI
PRESIDENT
AL IJARAH MULTIFINANCE

MULTI HARAPAN UTAMA

BREAKING NEW GROUNDS FOR BRAND IDENTITY THAT CHALLENGES CORPORATE IDENTITY STEREOTYPES, MHU IS STRIVING FORWARD WITH NEW AND BOLD BUSINESS OBJECTIVES TO ACHIEVE BETTER PERFORMANCES.

MHU’s brand strategy was developed around the “everlasting energy transformation” central idea, suggesting the business’s ever-growing passion and drive to bring the highest shareholders and stakeholders‘ values. The brand’s new, groundbreaking identity is a distinct identification of the brand’s central idea, an infinite symbol in a pointing upward’s triangle depicting “moving forward” with “everlasting drive” to succeed.

MAKKIMAKKI STRATEGIC
BRANDING CONSULTANT

HANG JEBAT III NO.5
Jakarta 12120
Indonesia

T +6221 722 7762
F +6221 722 8516

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